Charts and performance metrics
Understand InAppify revenue, subscription and conversion charts, metric definitions, analytical reports and reconciliation with financial records
This section documents business definitions and calculation rules, not just the values displayed in a chart, so you can interpret and reconcile the results.
Recommended order
- Charts and metrics: population, event, time window, and formula
- Reports and data exports: retrieve data and reconcile it with other systems
- Financial glossary: distinguish gross revenue, net revenue, refunds, and settlement-eligible amounts
Every metric page must state its timezone, filters, segments, update latency, refund behavior, and a worked example. Analytical reports are not a replacement for store or payment-processor financial records.