Active Subscriptions Chart

The Active Subscriptions chart measures paid subscription access records that remain valid at the end of each period. It is an end-of-period snapshot, not a count of purchases or renewals occurring during the period.

Available settings

How to use this chart

Use this metric to understand the current size of your paid subscription base, compare apps and products, and observe changes following a paywall or offering update. A higher active-subscription count does not necessarily mean that revenue increased during the same period.

Calculation

For each point, InAppify counts distinct access records that meet all of these conditions:

1. The related payment is successful.
2. The access period is Normal rather than Trial.
3. The related product is a subscription.
4. Access was created by the end of the period.
5. An expiry exists and is later than the end of the period.

Active subscriptions at period end =
distinct eligible subscription access records

Daily resolution uses the end of that calendar day. Larger resolutions use the last available daily snapshot in the period, so a monthly value is not the sum of its daily values.

Filters and segments

Filters limit eligible records. A segment splits the same result into separate series. Offering, paywall, and product attribution comes from the project information stored with the payment.

Interpretation notes

• This is not a unique-customer count; one customer may have multiple active subscription access records.
• Trials and non-subscription purchases are excluded.
• Timezone changes the end-of-day boundary and may change the snapshot.
• Use reports and data exports and settlements for financial reconciliation.

Next step

To measure how many new customers become purchasers or subscribers, see the Initial Conversion chart.