New Customers Chart
Definition and calculation of new InAppify Customers created in each period
This chart counts Customer records created during each selected period. Each Customer is counted once in the period containing its creation timestamp.
Settings and calculation
Project filtering and segmentation, daily through yearly resolution, and UTC or Asia/Tehran timezones are supported.
Example
If 100 Customer records are created on Saturday and 140 on Sunday, the daily chart shows 100 and 140. If 30 of Saturday's Customers purchase on Sunday, Sunday's New Customers value does not change; those purchases remain associated with Saturday's acquisition cohort.
How to use it
- Measure identified-user inflow and the size of acquisition cohorts.
- Provide context for Initial Conversion and Conversion to Paying.
- Detect a possible SDK identification or Customer-creation issue.
- Compare acquisition volume across equivalent periods.
This is not an install or DAU metric. Changing when the SDK identifies or creates a Customer can move this chart without any real change in installs, so keep the identification policy consistent when comparing history.
Use this metric to measure identified-user inflow and cohort size. Pair it with Initial Conversion and Conversion to Paying to assess acquisition quality. A change in identification timing can change this chart without a matching change in installs.
FAQ
Frequently asked questions
Does every app install count as a new customer?
No. The chart counts Customer records created in InAppify, not anonymous installs or visits.
Why is this different from new purchasers?
Creating a Customer does not require a purchase; conversion charts measure later purchasing behavior.