Revenue Chart

Revenue reports successful non-trial payments and refunds recorded during each period.

Filters and segments support project, app, offering, paywall, and product. Resolution, timezone, and displayed revenue type are selectable.

Measures

• Gross revenue: successful non-trial sales.
• Refund amount: refunds whose refunded_at falls in the period.
• Net revenue: gross revenue minus refunds.
• Transactions and refund transactions: their respective record counts.

Net revenue = gross revenue - refund amount

A refund for an older purchase can reduce or make a later period negative. This is expected analytical behavior.

Example

Suppose one month contains 80 successful transactions totaling 120,000,000 rials and three refunds totaling 15,000,000 rials:

Gross revenue = 120,000,000 rials
Refund amount = 15,000,000 rials
Net revenue = 105,000,000 rials

If a day has no new sales but records a 2,000,000-rial refund, that day's net revenue is -2,000,000. The negative value is not a calculation error; it represents when the financial event occurred.

How to use it

• Track gross sales demand and the effect of pricing, offerings, and paywalls.
• Compare Gross and Net to see how much value was returned through refunds.
• Read transaction count with revenue to separate volume growth from average-value growth.
• Reconcile a sudden Net decline with refund transactions and exported rows.

Revenue is event-based: a successful sale belongs to its payment period, while a refund belongs to the period containing refunded_at. Keep currency, filters, timezone, and period length consistent when comparing results.

Approximate average transaction value = gross revenue ÷ transactions
Approximate refund-value rate = refund amount ÷ gross revenue × 100

Use these ratios for analysis, not final financial reconciliation; inspect the underlying payment and refund rows for an audit.