Non-Subscription Purchases Chart

This chart counts successful purchases for products outside the subscription lifecycle.

Filters and segments support project, app, offering, paywall, and product, together with resolution and timezone.

Non-subscription purchases = successful eligible purchase transactions in the period

Example

If one Customer buys three consumable credit packs and another buys one lifetime product, the chart reports four purchases. The unique Customer count is two, but the unit of this report is the purchase transaction.

How to use it

• Measure sales frequency for consumable and other non-subscription products.
• Compare the effect of campaigns and discounts on purchase count.
• Compare products, offerings, and paywalls using consistent filters.
• Determine whether revenue growth comes from more transactions or a higher average purchase value.

As an approximate companion calculation, divide matching revenue by purchase count. Keep the product filters, period, timezone, and revenue definition identical.

This is a transaction count, not revenue or unique customers. Consumable products can be purchased repeatedly. Use Revenue for monetary value and data exports for refund reconciliation.