Active Subscriptions Movement Chart

This chart shows newly active subscriptions, churned active subscriptions, and their net movement.

Chart series

• New Actives: eligible Normal subscription access created during the period as the first item in a subscription chain, backed by a successful payment and a valid expiry date.
• Churned Actives: subscriptions expiring during the period without a successful Normal renewal recorded by the end of that period.
• Movement: New Actives minus Churned Actives.

Project, app, offering, and product filters are supported, together with resolution and timezone. The current response does not provide a separate segment selector.

Net movement = new actives - churned actives

Example and use

If 300 subscriptions activate for the first time and 180 expire without a qualifying renewal, movement is +120. This indicates positive net flow, but the ending inventory must still be read from Active Subscriptions.

Use the two component series to separate an acquisition problem from a retention problem. Low New Actives points toward the conversion funnel; high Churned Actives points toward renewal and retention. An entitlement that expires but receives a successful child renewal by period end is not counted as churned, and a renewal is not counted as another New Active.

Use Active Subscriptions for ending inventory and Churn for the proportional loss rate. Movement describes what changed, not why it changed.