Active Trials Chart
Definition and end-of-period calculation of active trials in InAppify
Active Trials measures Trial access records that remain unexpired at the end of each period.
Filters and segments support project, app, offering, paywall, and product. Daily through yearly resolutions and UTC or Asia/Tehran are available.
Example and use
Suppose 70 trials are active at the start of a day, 20 begin, and 15 reach expiry. The conceptual ending inventory is 75, although the chart calculates the actual entitlement state rather than merely adding event counts.
Use this snapshot to estimate how many Customers are currently evaluating the product, plan onboarding or expiry reminders, compare offerings, and detect a gap between trial growth and paid-subscription growth. A high value can mean strong acquisition, a long trial duration, or weak conversion, so it must be interpreted with the related reports.
New Trials shows inflow, Active Trials shows ending inventory, Active Trials Movement explains the change, and Trial Conversion shows cohort outcomes.
A monthly value is an end-of-period snapshot, not a sum of daily values. Use Active Trials Movement to explain changes and Trial Conversion to assess trial quality.
FAQ
Frequently asked questions
How is Active Trials different from New Trials?
New Trials counts starts during a period; Active Trials is a snapshot of unexpired trials at period end.
Is an expired trial active?
No. Its expiry must be later than the snapshot boundary.