New Trials Chart
Definition and calculation of newly started subscription trials in InAppify
New Trials measures eligible Trial access records created during each period. It counts starts, unlike Active Trials, which is an end-of-period snapshot.
Filters and segments are available for project, app, offering, and product, together with resolution and timezone.
Example
If 50 Customers reach a paywall and 18 start an eligible trial, New Trials is 18. This chart does not calculate paywall-to-trial conversion because paywall impressions are not its denominator.
How to use it
- Measure the effect of a paywall, offering, campaign, or trial-term change.
- Compare trial demand across subscription products.
- Find acquisition periods that create unusually high or low trial volume.
- Supply the entry volume for Trial Conversion analysis.
Higher New Trials is useful only when later conversion and revenue remain healthy. A sudden zero should prompt checks of filters, timezone, product configuration, and entitlement recording.
Use it to evaluate how paywall, offering, or acquisition changes affect trial starts. Compare with Active Trials and Trial Conversion.
FAQ
Frequently asked questions
Can one customer create multiple new trials?
This chart counts eligible trial access records rather than unique Customers, so multiple records can be counted.
Is a trial for a non-subscription product included?
No. An eligible trial is tied to a subscription product and valid payment data.