Trial Conversion Chart
Trial funnel definitions for converted, pending, and abandoned trials in InAppify
This cohort chart tracks trial starts and classifies their outcomes as Converted, Pending, or Abandoned.
Project, app, offering, and product filters, resolution, and timezone are supported. The current output has no separate segment selector.
Converted means a trial reached eligible Normal access backed by a successful payment. Pending means the outcome is not final. Divide Converted by Trials to derive the trial conversion rate.
Example
In a cohort of 200 new Customers, suppose 80 start trials, 45 convert, and 15 remain pending. Abandoned is 20 and the conversion rate is 56.25%.
How to use it
- Compare trial length, onboarding, pricing, and paywall changes.
- Compare cohorts of the same age before and after an experiment.
- Investigate high Abandoned volume as a product-value or conversion-experience issue.
- Read Converted with Revenue because strong conversion can still produce limited value when prices are low or refunds are high.
Pending is normal for young cohorts. Do not classify an unresolved trial as abandoned before its conversion window closes.
The chart is grouped by customer cohort, not conversion-event date, so a conversion today can update an older cohort. Compare with New Trials and Active Trials.
FAQ
Frequently asked questions
What does Pending mean?
The trial has not reached a final outcome and still has time to convert to normal access.
Why can an older cohort change?
Cohorts with pending trials are recalculated so late conversion or abandonment is reflected.